The Initiative


Walk alongside us . . .

Partnering with Boys & Girls Clubs, Community Centers, and like organizations to create a memorable experience for our nation’s youth that need our help. There are fewer things that make a kid more proud than putting on a brand new pair of shoes. Unfortunately for many, they never get that opportunity while growing up.
Our Charity not only provides these boys and girls with new shoes but the inspiration and life lessons that come with it. Each kid receives their new shoes in person from a college athlete as an It’s Gotta Be The Shoes Ambassador partners with a local college. In addition, the college coach and players talk to those receiving their new shoes and share an impactful message. They also remind each kid to be thankful and discuss the power of appreciation. Each gift/box contains new shoes, new socks, and note cards so they can write hand written thank you notes. The gift also contains self-addressed postage paid envelopes to make it really easy for them to say thanks and show their appreciation. Our important donors in turn receive these gratifying thank you cards afterwards.
It’s Gotta Be The Shoes mission is to connect with as many 4th – 8th grade kids as it can to help them create transformative acts and habits of their own. We welcome you to walk alongside our youth initiative to help us make a difference and fuel dreams!

“Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it’s the only thing that ever has.” – Margaret Mead